Ford dealers use ipad ii for sales pitch

Ford is now equipping its dealers with an ipad ii for sales consultations. This will enable them in the future to "explain new technologies to the customer clearly and competently". Ford is, according to its own description, the first automobile manufacturer to use this technology in the context of sales processes in the dealership – in germany – they probably had to cut back, because at least mercedes has already been using the ipad in the usa for a good year for sales talks.

The devices have been in use at ford since the beginning of august "showroom app" has been developed by ford itself. It offers videos on driver assistance systems or individual technical features, image galleries with illustrations of different vehicle variants and equipment­features. In addition, there is a configurator with which you can jointly configure a vehicle as desired.

Initially, the ipads will be used when the salesperson explains the five topics of safety, driving dynamics, econetic technologies (consumption-optimized drive systems), interior and quality to the customer on the vehicle using detailed examples. The ford showroom app will also be regularly updated with new technologies, equipment details and vehicle models. All information that can be accessed via the app has been specially developed and programmed for ford and for use in the dealership. Cad data available during development was used to some extent.

Carl-philipp mauve, director of marketing at ford-werke gmbh, sees a further advantage in the fact that "the trendy ipad is an excellent match for our attractive products" . This could possibly pay off for the first time when ford introduces the operating concept "myford touch" introduces. Especially for older customers "newfangled" functions like touchscreen, internet or voice recognition probably easier to make palatable if you take away their terror already in the sales talk.

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